Description of the seminar and its benefits for spirit brands
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New York's Top Rum Education In Person TiKi Workshop!
EST. 2019
"Based on the Best Selling Book "TIKI Modern Tropical Cocktails" and Instructed by its Author, Shannon Mustipher. RUM ACADEMY In Person TiKi Work Shop has attracted hundreds of Industry Professionals, rum enthusiasts and the tropically curious since 2019.
Students leave with a profound enlightenment on the spectrum of rum, history of tiki, & get real time feedback on their own tropical cocktail creations from their Instructor in hands on tiki projects! This hands on portion is the hallmark of building strong brand to bartender advocacy and relationships long after attending this Iconic & fun class. Seeking further knowledge of the spirit category and equipping them to level up their tiki game in the bar, at home bonding them into the future with the spirits & bar tools they use in class.
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The highly engaging lecture & workshop is a one day, two session, fully immersive experience in an intimate appropriate setting for focus.
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(See Venues Below Now Available to Book in NYC, Long Island & New Paltz at Official NYCE Bar Education Locations!)
Including a Rum Education Lecture accompanied by tastings, lite testing on class topic for knowledge reinforcement, class project: make a tiki cocktail. Social Media Contest!
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The iconic class further emboldens students passion for the rum they use through the inspired lens, education and fully immersive experience that only Shannon Mustipher can inspire.
Accompanied with a Class Resource page with recipes & E-Commerce so Attendees can purchase the Rums & Bar Tools they use in Class and take their TiKi adventure with them!
"The Brooklyn based spirits educator opened Glady's Caribbean in 2015, and soon built a following for the category in NYC among trade and consumer. Following the publication of TIKI: Modern Tropical Cocktails (Rizzoli, 2019), Shannon has gone on to consult with a number of brands and to present seminars on the topics of rum, Tiki, bartending technique and classic cocktails at numerous venues. Shannon's writing, recipes, and opinions have been featured in numorous publications including Imbibe, Punch.com, Vinepair, Saveur, and The New York Times."
"Shannon has such a special way about describing rums. Not only does she give a background on the history, she has a unique way of engaging with the class/attendees. Taking the history of rum from a 2D understanding and really making it 3D .. in a way that I’ve never heard before. It is so interesting to hear her discussing how rum was used at inauguration parties of early presidents, with pirates, how each country has a unique flavor/history with rum.
Shannon makes the learning of rum so COOL and makes those she is educating feel so connected! It is one thing to sit in a class and learn the basics, but RUM ACADEMY with Shannon takes things to a completely elevated level that creates a more comprehensive understanding, which is really awesome and makes one feel much more connected to the subject.
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We truly enjoy working with Shannon and NYCE and would absolutely love to continue!"
- Jackie Melillo - Sales Representative STROH RUM - MEZAN RUM
Pusser's Rum
Rum Fire
Diplomatico Rum
1888 Rum
Boukman Rhum
RHUM J.M.
The Real McCoy Rum
Clairin Spirit of Haiti
Plantation Rum
Yaguara Cachaca
Casa Magdelena Rum
Don Q Rum
Tanduay Rum
Don Q Rum
Tanduay Rum
Denizen Rum
TEN TO ONE RUM
RUM BAR
SOGGY DOLLAR RUM
Appleton Estate Rum
The Funk
Montanya Rum
Ron Colón Salvadoreño
STROH RUM
Mezan Rum
Have your bar tools featured in a recipe by Shannon Mustipher published on NYCE Online. A sharable asset hyperlinked to your website or e-commerce site of choice!
Emanating from the most beautiful and captivating parts of the sugar cane producing world comes the silhouette of a Tiki Chick. A fun and rum loving free spirit who can be spotted reveling in Zombie’s and Piña Coladas alike. She has inhabited every corner of her new paradise giving it a homey yet equatorial touch suited for the enjoyment of anyone who enters. Someone, you can, and should, get to know through the anecdotes and quotes adorning the pages of a beachwood inspired menu.
Coastal Kitchen & Daiquiri Bar offers "Coastal" style cuisine in a fun and friendly, rustic atmosphere. Located on Long Island's popular Main St. in Bay Shore. The rum and tropical cocktail focused outpost has become one of LI's rare tiki / tropical focused cocktail program bringing its influence and high volume culture to both the Industry and consumer.
With a beautiful island style setting with high ceilings, occupancy capacity is perfect for an intimate hands on fun work shop with Denizen Rum!
"Since opening our doors to a portal to paradise in 2019, Fuchsia has emerged as New Paltz's best kept secret island. We aspire to differentiate ourselves from the rest of the tiki world by showcasing the best part of it, the drinks. So pull up a chair and let us regal you with stories of the complex history of rum and how it has helped to shape the way we drink."
Anton Kinloch - Bar Manager - Partner
Exclusivity means a huge impact with attendees, promotion, the venue and all eyes on your Bar Tools! Shannon will be inspiring students about rum, bartending technique and tropical cocktails! An experience that will last with them a lifetime as students use your Exclusive Bar Tools to make TiKi Cocktails for a social media contest and truly impactful experience! Pick either NYC, Long Island or just added New Paltz Official NYCE Bar Education Location!
Billed as Exclusive Bar Tools - Title Sponsor
Hands on Use of Bar Tools by Attendees for TiKi Cocktail Project!
Connect with Industry & Consumer Attendees
Inclusion in all Official Event Listings
Inclusion on Website / Highlight Section
Logo Feature Hyper Linked on Website Homepage
Receive Contacts and Demographics of all Attendees
Connect with Venue
Direct Marketing to Attendees - Incentivize Purchases with NYCE Discount Code to Student Attendees
Bar Tools Talking Points Spoken to by Instructor Shannon Mustipher
5 Comped Tickets to Attend ($200 Value)
Bar Tools Featured in Published Recipe on NYCE
Inclusion on Attendee Class Resource Page: E-Commerce
Inclusion in Social Media Campaign
Inclusion in Prize for Winners of Social Media Contest (Attendees must tag your social media in their posts)
Promotional campaign by NY Cocktail Expo
Engage with attendees in the Networking Happy Hour
Direct traffic from additional NY Cocktail Expo In Person Seminar listings