PARTNER WITH NEW YORK COCKTAIL EXPO 2026
New York Cocktail Expo 2026 connects brands with one of New York’s most concentrated hospitality, nightlife, cocktail, and experience-driven audiences across three floors at Melrose Ballroom.
Through live activations, digital visibility, social media amplification, experiential marketing, and hospitality industry engagement, partners gain direct access to consumers, bartenders, beverage professionals, nightlife audiences, creators, and culturally engaged guests.
Website:
Email:
Event Date:
Sunday, August 23, 2026
Venue:
Melrose Ballroom, New York City
WHY BRANDS PARTNER WITH NY COCKTAIL EXPO
New York Cocktail Expo is designed to provide brands with concentrated visibility inside one of the country’s most culturally connected hospitality markets.
The event brings together cocktail consumers, hospitality professionals, nightlife audiences, bartenders, beverage directors, creators, media, and experience-driven guests for a large-scale multi-floor experience centered around beverage culture, nightlife, discovery, and social engagement.
Partners receive opportunities for:
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live experiential engagement
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hospitality industry visibility
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digital media exposure
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social media amplification
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on-site screen visibility
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SEO-based article features
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direct attendee interaction
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long-tail brand visibility through recap content and event marketing
EVENT SNAPSHOT
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2,000 expected attendees
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Three floors of event activity
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Main stage and HD screen visibility
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Hospitality and nightlife audience
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Beverage and cocktail culture focus
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Website and editorial visibility
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Social media audience of 7,000+ followers
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Digital marketing support before the event
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Post-event content opportunities
SPONSORSHIP OPPORTUNITIES
MAIN STAGE PARTNER
Investment: inquire
OFFICIAL WATER PARTNER
Investment: $15,000
OFFICIAL AFTER PARTY PARTNER
Investment: $10,000
FLOOR PARTNER
Investment: inquire
FEATURED PARTNER
Investment: inquire
DIGITAL & MEDIA PARTNER
Investment: inquire
IDEAL PARTNER CATEGORIES
A premium visibility opportunity aligned with competitions, announcements, stage programming, and the event’s highest concentration of audience attention.
Potential inclusions:
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Main stage screen visibility
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HD screen placement
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Website inclusion
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Social media inclusion
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Competition visibility
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Event branding integration
A high-visibility utility sponsorship integrated throughout the attendee experience.
Includes:
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Main stage screen visibility
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HD screen visibility
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Mezzanine highlight placement
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Website inclusion
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Social media inclusion
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Water distribution rights
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Direct engagement with bars, brands, and attendees
Own the official after party experience upstairs at Melrose Ballroom from 7 PM–9 PM.
Includes:
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Exclusive after party sponsorship
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Event inclusion
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Website inclusion
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Social media inclusion
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Premium nightlife positioning
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Direct attendee engagement
Align your brand with one of the event’s three primary guest experience floors.
Potential inclusions:
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Floor-level visibility
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HD screen placement
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Event signage
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Website inclusion
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Social media inclusion
Designed for brands seeking elevated visibility throughout the event and digital ecosystem.
Potential inclusions:
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Website inclusion
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Social media inclusion
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Article feature
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Newsletter inclusion
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HD screen placement
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Event recap visibility
For brands seeking digital visibility and long-tail media exposure without a large physical activation.
Potential inclusions:
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Sponsored article features
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Website placement
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Social media inclusion
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Newsletter visibility
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SEO-based digital exposure
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Event recap inclusion
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Beverage brands
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RTD brands
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Premium water brands
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Energy and wellness beverages
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Hospitality technology
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Hotels and travel
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Payment systems
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Luxury lifestyle brands
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Recovery and wellness companies
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Food and hospitality products
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Experiential and nightlife-aligned brands
LET’S BUILD A PARTNERSHIP
Sponsorship inquiries are currently open for New York Cocktail Expo 2026.
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Beverage brands
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RTD brands
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Premium water brands
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Energy and wellness beverages
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Hospitality technology
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Hotels and travel
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Payment systems
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Luxury lifestyle brands
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Recovery and wellness companies
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Food and hospitality products
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Experiential and nightlife-aligned brands