Cocktail Marketing Service | Seminars

Elevate Your Brand with Our Seminars

Connect with Industry and Cocktail Enthusiasts

Description of the seminar and its benefits for spirit brands

Purchase a Seminar

Pricing details for the seminar, including any discounts or promotions available

Testimonials from previous seminar attendees or sponsors

top of page


Spirit Brands and Bartenders - Register Now for NY's Premier Cocktail Tasting Events Below!

Best Spirits in Cocktails Awards * NYCE Bar Education In Person Classes * RUM ACADEMY with Shannon Mustipher * NY Cocktail Expo 2023 * TiKi Throw Down 2023 * Best Cocktail of The Year 2023 * Online Classes!

Screen Shot 2022-06-14 at 2.15.06 PM.png

Not all Panelists & Nominees Shown

Nov 7, 2022 - Jan 9, 2023

30 Industry Panelist Tastings at Nominated NY Bars

In Person Seminars at NY Bars - Industry & Consumer

Spirit Competitions:

The Best Whiskey in the Old Fashioned

The Best Rum in The Daiquiri

New Spirit Competitions:

The Best Whiskey in the Manhattan

The Best Gin in Martini

The Best Tequila in the Margarita

The Best Rum in the Mojito

Get Featured in BSICA Annual Online Publication!

Screen Shot 2022-06-15 at 2.45.05 AM.png
Screen Shot 2022-06-15 at 2.42.51 AM.png

The Iconic Spirit Competition and Award Show born out of the Centennial Anniversary of the Prohibition is held at NY Bars Nominated for Making the Best Version of the iconic cocktails of time. The same winning recipe is used for every round with only the spirit expression changed in this fun, engaging, blind tasting LIVE-STREAMED to engage in real time with Industry & Consumer audiences. Winners are awarded the BSICA Gold, Silver and Bronze Digital Medallions and published online in the Annual BSICA Best Spirits in Cocktails series.

New York Cocktail Expo 2023

The Premier Cocktail Festival of New York!

Aug 20th, 2023 - Melrose Ballroom LIC, NY

Projected Attendance - 1,800 (Consumer & Industry)

  • Tastings

  • Networking

  • Spirit Brands Team With Bars

  • Serve Spirit & Cocktail Samples to Attendees (Consumer & Industry)

  • Best Cocktail of the Year

  • TiKi Throw Down

  • In Person Seminars

  • NYCE Bar Education

  • Industry Judges Panel

  • People's Choice Awards

  • NYCE Week!

Video by Bleu Fox Productions

Featuring the Regionals Best Cocktail of the Year Competition & The TiKi Throw Down, NY's Official Tropical Cocktail Competition. Spirit brands team with bars to sample spirits and cocktails in the most exciting show of the year. Bringing together everyone who celebrates the cocktail! Now with NYCE Bar Education In Person Seminars held at local NY Bars for an intimate and immersive educational experience during NYCE Week!


Spirit Brands take advantage of Early Bird Pricing Now on coveted Exhibitor placement to engage with consumer, industry talent, NY's top bars and media. Limited space, purchase now!

Purchase Exhibitor Space Now!

Early Bird Pricing Ends November 1, 2022

While Spaces Last - Don't Wait!

For In Person Seminars and Premium Title Sponsorship Opportunities please contact NYCE Owner / Founder Matt Kourie * 

145A3551_08_2018_ copy_edited.jpg

Eamon Rockey, NYCE Educator, Creator of Rockey's Botanical Liqueur 

NYCE Year Round Bar Education!

In Person Seminars Anytime!

You can now hold and Exclusive In Person Seminar or Sign on to be Featured in one of our Flagship Educational Pop Ups with an NYCE Educator! Like Rum Academy with Shannon Mustipher or Sous Vide Technique For Bars with Eamon Rockey! Simply purchase your Exclusive Seminar and NYCE will book it and promote it at one of our growing list of Official NYCE Bar Locations. Making for an intimate and focused educational experience with your spirit brand! Followed by a networking happy hour featuring cocktails with your spirit expressions! Game changer! Write to us with your Seminar idea to see if it fits our Industry & Consumer cocktail based curriculum and we'll get right back to you!

With Shannon Mustipher

Feature your Rum in NY's top rum education class and hands on TiKi Workshop for both Industry and Consumers! Based on the best selling book "TIKI Modern Tropical Cocktails" and Instructed by its Author, the Legendary Shannon Mustipher. Attendees experience a full day of total immersion education with Rum Tastings, history and classification of rum, building TiKi templates for exotic flavor mapping and a one of a kind experience that they will never forget. Followed by a networking happy hour with tropical cocktails featuring your Rums! #RumAcademyRules


Hands on TIKI Workshop
In Person Seminar

Shannon Mustipher NYCE Educator, Author of "TIKI Modern Tropical Cocktails."

Eamon Rockey Instructs Sous Vide Technique in Bars at Mosaic in Astoria

For more information on this Seminar please contact NYCE Owner / Founder Matt Kourie * 

Sous Vide Technique in Bars

With Eamon Rockey

Bourbon and Gin brands can register to be featured in this incredibly popular In Person Seminar. Instructed by world renowned bartender and creator of Rockey's Botanical Liqueur, Eamon Rockey. Industry attendees will learn sous vide techniques to bring out new depths and nuances of flavor in their cocktails! Eamon eloquently teaches about how rapid and extended infusions can be both fun and delicious! Followed by a networking happy hour featuring your Bourbon and Gin in cocktails. To book a date for this Pop Up held at one of our Official NYCE Bar Education locations, simply finalize your submission and purchase below and we'll get right back to you to get a date in the Calendar for an incredible class!

bottom of page