Judge's Criteria

(now until Aug 18th)

 

1. Spirit Brand & Storytelling: 

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Did the participant share a compelling story that highlights their cocktail & effectively showcased their spirit brand online?

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Scoring:   /10

 

2. Engagement & Mobilization

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 - Did the participant's efforts to mobilize their circle increase exposure for their cocktail?

 - Were influencers & tastemakers not only engaged online? 

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Scoring:  /10

 

3. Campaign Impact & Presentation

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- Did the participant’s promotional efforts organically reach the judges & create genuine excitement to experience the cocktail in person?

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Scoring:  /10

 

4. Link Utilization & Goal Achievement

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- How effectively did the participant integrate the link into their promotional strategy to maximize reach & engagement?

 

Scoring:   /10

 

Total Score   /40

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